Home Business Biographies Primers • Download PDF by Peter E. Greulich,David Kassin Fried: A View from Beneath the Dancing Elephant: Rediscovering

Download PDF by Peter E. Greulich,David Kassin Fried: A View from Beneath the Dancing Elephant: Rediscovering

By Peter E. Greulich,David Kassin Fried

Many IBMers see Louis V. Gerstner because the savior in their company—indeed, Gerstner sees himself that method. Who Says Elephants Can’t Dance? expresses this angle relatively good. What Gerstner by no means learned is that a lot of his luck got here from by accident tapping into an eighty-year-old tradition that he by no means understood. IBM’s founders, the Watsons, created this tradition within the 1910s, after which codified it within the Nineteen Fifties with the production of 3 simple ideals: recognize, carrier and Excellence.

But today’s IBM has misplaced its tradition, its structure and its method. absolutely a century-old company is greater than its founding phrases; yet nice leaders don't search to abolish a people’s structure, relatively they search a go back to its unique intent.

This e-book captures how that adjust occurred—a view from underneath the dancing elephant.

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A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution by Peter E. Greulich,David Kassin Fried


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